Improve introduction part according to suggestions

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\chapter{Introduction}
\label{ch:Introduction}
\section{Research Gap}
\label{sec:Introduction:ResearchGap}
There does not exists much research on recommendation for group configuration, however it is comprised of two different areas of research, recommenders for groups and recommenders for configuration.
The existing literature on recommenders for groups is extensive with many different approaches and domains \cite{delicResearchMethodsGroup2016, chenInterfaceInteractionDesign2011, atasItemRecommendationUsing2017, jamesonRecommendationGroups2007, chenEmpatheticonsDesigningEmotion2014, liuCGSPAComprehensiveGroup2019}. \citeauthor{felfernigGroupRecommenderSystems2018} give an overview about basic approaches \cite{felfernigGroupRecommenderSystems2018}.
In the area of product configuration research about recommender systems is undertaken as well \cite{pereiraFeatureBasedPersonalizedRecommender2016, scholzConfigurationbasedRecommenderSystem2017, scholzEffectsDecisionSpace2017}.
Group configuration is a more specialized sub field of configuration therefore less research exists on that and because of that there has not been much research on recommenders that are for group recommendation in a configuration setting.
%Commonly for content-based recommenders categories based on content are created and a separate user or group profile is generated based on the preferences of whole items. For configuration recommenders however this would create additional modelling or content grouping workload, therefore in this thesis it is proposed to use attributes of a configuration as distinguishing categories.
\section{Problem}
\label{sec:Introduction:Problem}
A group of people with different personal preferences wants to find a solution to a problem with high variability. Making decisions in the group comes with problems as a lack of communicating leads to worse decision outcomes \cite{atasItemRecommendationUsing2017}. Group dynamics and biases can lead to suboptimal decisions \cite{kerrBiasJudgmentComparing1996}.
A group of people with different personal preferences wants to find a solution to a problem with high variability. Making decisions in the group comes with problems as a lack of communication leads to worse decision outcomes \cite{atasItemRecommendationUsing2017}. Group dynamics and biases can lead to suboptimal decisions \cite{kerrBiasJudgmentComparing1996}. Generally group decisions are complex and often the process that yields the decision result is unstructured, thereby not providing any reproducibility of the success. Groups have different power structures and usually individuals have different interests. Moreover finding solutions is a rather complex task and group decisions can suffer intransparency.
Examples of that are:
Examples of group recommendation decisions are:
\begin{itemize}
\item A companies truck fleet
\item A companies customer management software system
\item A public project to get a new area at a zoo
\item Managing a forest (while considering public interests and also wood production companies)
\item An existing building and how it should be furnished
\item A companies truck fleet (e.g. driver, purchasing-manager, marketing manager)
\item A companies customer management software system (e.g. salesperson, human resource manager, accounting manager)
\item A public project to get a new area at a zoo (e.g. visitor, director, animal keeper)
\item Managing a forest (e.g. owner, environmental protection agency, consumer representative)
\item An existing company building and how it should be furnished (e.g. landlord, employee representative, CEO)
\end{itemize}
\section{Solution Objectives}
\label{sec:Introduction:Solution Objectives}
These examples are different from an ordinary group decision in the sense that the components the solution is build from are standardised but a solution is highly individual because of high variability. The solution space therefore is rather large.
\section{Idea}
\label{sec:Introduction:Idea}
To support groups in their decision making product configuration can be used. It allows to accurately map constraints and dependencies in complex problems and to map the solution space. Using a group recommender a group is supported in their configuration decisions. The goal is to show that these approaches can help a group with the configuration task presented by the usage of a configurator and to better process individual preferences than a human can.
There does not exists much research on recommendation for group configuration, however it is comprised of two different areas of research, recommenders for groups and recommenders for configuration.
The existing literature on recommenders for groups is extensive with many different approaches and domains \cite{delicResearchMethodsGroup2016, chenInterfaceInteractionDesign2011, atasItemRecommendationUsing2017, jamesonRecommendationGroups2007, chenEmpatheticonsDesigningEmotion2014, liuCGSPAComprehensiveGroup2019}. \citeauthor{felfernigGroupRecommenderSystems2018} give an overview about basic approaches \cite{felfernigGroupRecommenderSystems2018}.
In the area of product configuration research about recommender systems is undertaken as well \cite{pereiraFeatureBasedPersonalizedRecommender2016, scholzConfigurationbasedRecommenderSystem2017, scholzEffectsDecisionSpace2017}.
Group configuration is a more specialized sub field of configuration therefore less attention has been directed towards it and because of that there has not been much research on recommenders that are for group recommendation in a configuration setting.
\section{Benefits}
\label{sec:Introduction:Benefits}
The benefits of this approach are, that the need for a group to communicate directly is reduced. Each user gives their own preferences and the group will get a recommendation based on that. This allows to reduce problems arising in groups decisions like lack of communication and bias in groups. Additionally this shows the viability of combining group recommendations and configuration approaches.
\section{Action}
\label{sec:Introduction:Action}
As resulting action in this thesis a prototype will be designed, implemented and evaluated that achieves the following objectives.
\begin{itemize}
\item A system should give recommendation for the group using a scoring function that takes into account preferences of group members and the current state of the situation.
\item Recommendations should allow different scoring functions.
\item Recommendations should always be valid options.
\end{itemize}
\item The system should consider all preferences of individuals in a group and find a solution that most people of the group are happy with.
\end{itemize}
The results are communicated through this thesis. Thereby adhering to the research method of design science research \cite{peffersDesignScienceResearch2007}.